American Airlines going Hollywood for new uniforms

Posted Friday, Jan. 25, 2013 0 comments  Print Reprints
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First it was a new paint job for its planes.

Now American Airlines plans to redesign its employees' uniforms.

On Friday, the Fort Worth-based carrier announced that it has hired fashion designers Ken Kaufman and Isaac Franco to create the new look. The duo's firm, KAUFMANFRANCO, has designed awards show outfits for several Hollywood stars, including Kim Kardashian at the 2011 Grammys.

American said it has not changed its flight attendant, pilot and customer service agent uniforms in more than 20 years.

"These uniforms represent one more step toward building the new American," said Denise Lynn, senior vice president for people.

"We're especially excited about the collaborative nature of this project, giving our people a role in the process to develop uniforms that will be both functional and fashionable."

The carrier said the design firm will develop the uniforms with flight attendants, agents and premium service team members.

The process will take 18 months, and the uniforms should debut within two years.

"We plan to mix the elegance of American's rich fashion heritage and incredible style with today's cutting-edge technology," Kaufman said in a statement.

American said fleet service workers will also get new uniforms from a different vendor this year.

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