Designer of AA logo doesn't hold back when criticizing latest one

Posted Thursday, Jan. 24, 2013  comments  Print Reprints

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After American Airlines unveiled its new livery and logo last week, Bloomberg Businessweek caught up with Massimo Vignelli, who designed the logo that was in place for 45 years, to see what he thought of the new look.

Let's just say he's not a fan.

"It has no sense of permanence," he told the magazine. "The American flag has 13 stripes, right? Not 11. Did American add only 11 stripes [to the flag on the tail] because they are in Chapter 11? I don't think two more stripes would have been a disaster."

Vignelli designed the "AA" logo that was painted on planes starting in 1968 but apparently, he didn't want the eagle that landed between the letters of his logo.

"I refused to do it. We started without it, and the pilots threatened to go on strike because they wanted the eagle on American Airlines," Vignelli said.

While some aviation enthusiasts and Twitter folks have lamented the loss of the eagle in American's new design, Vignelli is happy to have an eagle-less logo.

"I'm not sorry to see the eagle go," he said.

-- Andrea Ahles

Hillwood to offer multifamily housing

Hillwood Multifamily, a subsidiary of Hillwood Properties, said it will build a 306-unit luxury apartment community at its Alliance development in far north Fort Worth called SageStone Village.

The community will be on 13 acres in the master-planned, mixed-use Alliance Town Center. Residents will be able to walk to the nearby shops and restaurants.

"SageStone is truly a one-of-a-kind, high-quality multifamily residential option at Alliance Town Center," said Mike Berry, president of Hillwood Properties. "With a significant and rapid population growth in the region, and a wide range of existing and expanding retail and lifestyle amenities in and around Alliance Town Center, Hillwood is pleased to provide high-quality, multifamily residences in a unique master-planned environment."

SageStone Village will feature one-, two- and three-bedroom, three-story apartment homes with attached garages. The units will average 940 square feet.

The community will also feature a state-of-the-art fitness facility, resort-style pool and pavilion, and outdoor social spaces.

Together with Monterra Village, Hillwood's 550-unit townhome and traditional apartment community, completion of SageStone Village will bring Hillwood's total multifamily investment at Alliance Town Center to 856 units.

Apartments will be available in SageStone in the fourth quarter and the project is scheduled to be completed in 2014.

Six Flags creates season dining passes

The Rangers Ballpark in Arlington has the All You Can Eat Porch and now its neighbor, Six Flags Over Texas theme park, has an Eat All Year for Free option for season pass holders.

Six Flags said Wednesday it introduced the program based on guest feedback.

Season pass holders will have the option of adding a season dining pass, which will provide a lunch and a dinner every time they visit the park. The passes don't include a drink.

The dining pass starts at $69.99. For another $20, season pass holders can add the meal option for its sister park, Hurricane Harbor in Arlington. Six Flags season passes start at $64.99, according to the park's website.

Six Flags Over Texas opens for the 2013 season March 2. The dining pass ends in September.

Sandra Baker, 817-390-7727

Jim Fuquay, 817-390-7552

Barry Shlachter, 817-390-7718

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