Shlachter, Nishimura & Baker

| Sunday, Sep. 14, 2014

Southwest takes a light approach in ad campaign to show off new look

Southwest Airlines is bringing back some of its trademark humor in a new ad campaign to show off the bold new paint job it debuted for its aircraft last week.

The airline’s first commercial, launched during season-opening NFL football broadcasts, features the Dallas-based carrier’s new heart logo that will be painted on the belly of every plane, and intones, “Without a heart, it’s just a machine.” Another of the new spots shows a plane’s engine spiraling around with a voice-over by actress Rashida Jones telling viewers repeatedly to book on Southwest, as if they’re being hypnotized. Read more

The Savvy Consumer

| |Friday, Sep. 12, 2014

It’s a great time to switch wireless plans, but do your homework

The cellular world is in hot competition right now, and that’s good for consumers.

Consumer advocate Clark Howard said in his weekly e-column that three of the four major carriers have announced the biggest rate cuts in almost 20 years. Read more

Personal Finance Center